Swag is everywhere. Headphones imprinted with a corporate icon. Company-branded polos, pens and padfolios. And let’s not forget the classic – a logo-emblazoned coffee mug.
Tour virtually any suite of business offices and you’re likely to spot a swag bag item handed out at a special company event, conference or industry trade show. In fact, there’s a good chance you have one or more swag items in your own home – for years.
It may be tempting to write off the swag bag as something you have to hand out simply because your event attendees have come to expect these freebies.
Yet, when you think about why your guests and attendees expect a swag bag, there’s an underlying reason: swag is a highly-effective form of advertising.
Is Swag Effective? The Numbers Say It All.
Before you set your swag bag budget and select the promotional products you want to include, it’s important to understand the marketing power of your choices.
According to BrandWatch.com, a survey of close to 15,000 people who had received a free promotional product in the previous year indicates swag delivers results:
- 66%of participants recalled the brand on the promotional product received within the past 12 months.
- Promotional products delivered a better return on investment (ROI) than radio and outdoor advertising. Even better – swag delivered ROI equal to TV advertising.
- 79%of survey participants said they would be likely to do business with the company again.
- 87% reported theykept a promotional item for longer than a year while 30% said they’ve kept swag items for up to four years.
- 56% said their impression of a company improved after receiving a branded promotional gift.
And that’s not all. Research conducted by The Ad Specialty Institute reveals promotional items deliver more bang for your buck when it comes to Brand Impressions.
A Brand Impression is the point at which an advertisement is viewed once by a consumer in a magazine ad, TV spot, or on a web page. For example, the last TV spot you viewed for a local community bank is counted as a single brand impression.
The Research reveals that, where a TV or magazine ad each costs and average 1.8 cents per impression, branded promotional items cost an average of less than half – 0.6 cents per impression.
Let’s face it – you can’t pour your morning coffee into a TV ad no matter how entertaining it may be.
Effective Swag: A Fusion Of Creativity & Psychology.
At PROmotion Marketing of Florida, we understand an effective swag bag tells a compelling, creative story about your brand.
Each promotional item communicates the core values and personality of your company plus the level of appreciation and respect you have for the recipient of your swag bag.
We also consider the psychological component “between the lines” when we help you craft your swag story — receiving a gift stimulates the cultural desire to return the kindness. In fact, our own research shows an effective swag bag generates an increased response, repeat customers and clients, and a higher rate of referrals.
Common Sense Swag Bag Tips.
Quality Over Quantity. A swag bag stuffed with a dozen poorly-made, generic items will likely get tossed into the trash. Fewer, selectively chosen, high-quality products will win hearts and minds.
The Utility Factor. Target your desired demographic. For example, will your attendees appreciate a beer bottle opener? Or, are they more likely to be impressed by an innovative wine bottle corkscrew?
The Portability Factor: Whether attendees are staying at a hotel, or simply going to a restaurant with associates after your event, swags items need to be easy to carry or pack into a suitcase and sturdy enough to handle any type of transportation without breaking.
The Longevity Factor: Your swag provides continuous brand communication. That’s why it makes sense to invest in durable products that last a long time. An inexpensive pen that runs out of ink in a couple of months will end up in the trash, your logo, forgotten. A better choice is a slightly higher-priced pen designed to last for a year.
Consider The Little Ones: Think about including kid-safe, fun products children will play with after mom or dad brings your swag bag home. A company that shows consideration for the little ones leaves a lasting impression on attendees.
The Awesome Swag Bag: Step By Step.
- Budget: Determine how much you will spend per bag and stick to your budget.
- Number of Products: The sweet spot ranges between four and six products per bag.
- The Bag: The star of your swag presentation is the bag itself. Select a quality bag that attendees will keep and use – a long time.
- Product Selection: Whether you work with our PROmotion Marketing team on product selection or prefer to do it yourself, choose products that support your theme, goals and don’t forget to follow our Common Sense Swag Bag Tips above.
- Art Prep: Once you finalize your product selection, determine which logo, icon and/or lettering you want printed on each item. If you have an in-house art department handling design, make sure each file includes the item title. Or, let our team handle everything.
- Ordering: Once your art is finalized and ready, place your orders before or by the date required to ensure everything arrives in time.
- Lead Time: Allow a month or more for Steps 1 through 6 to ensure everything you’ve planned for your swag bags arrives at least a full week before the event.
Awesome Swag Bag Ideas.
The Happy Bag: Inspire smiles with customized games, coffee mugs or tee-shirts with fun sayings. Consider an Event Survival Kit imprinted with your logo that includes Advil, a Tide-to-Go stain-removal pen, breath mints and first-aid items. Event-themed socks are also a big hit.
The Adventure Bag: If your attendees enjoy sports, hiking and/or travel, select products they’ll use while pursing their favorite pastime: a custom backpack, quality headphones, sunglasses, a top-notch water bottle or travel cup – the possibilities go on and on.
The Home-Sweet-Home Bag: Products that can be used in the home continue to keep your brand front-of-mind after attendees leave the office. Cocktail-hour coasters, a martini shaker, stemware for two and bottle openers. Snack savers like branded chip-bag clips and food containers. And add a gift for Fido or the kitty cat.
The Relax & Rejuvenate Bag: Encourage attendees to take care of themselves, at home or at the office. Products for an R & R swag bag can include a Shiatsu neck massager, an aromatherapy candle, grooming kits for him or her, stress balls, a yoga mat and mini blue tooth speaker to help them find inner peace.
The Enthusiast Bag: This is a great idea when putting together swag bags for individuals at the office or your top clients. Select promotional products that will thrill the wine lover, the fitness devotee, the techie, and other enthusiasts with specific interests.
The Career Bag: Event attendees appreciate unique, high-quality items they can use at the office or while traveling on business: Moleskine® notebooks or journals, portable power banks, passport holders and luggage tags – look for classic items that last and avoid fads that fade away.
Partner With The PROmotion Marketing Team.
Think of us as the gurus of swag bags. We know what it takes to create a standout bag that captures attention and generates memorable brand awareness. Partner with us to turn your swag ideas and event goals into a successful reality.
If you have an event in the pipeline and want to enhance with an awesome swag bag;
Call, Click or Stop by: 727-626-2700, www.mypromoteam.com, 34650 US HWY 19 N, Suite 204, Palm Harbor, FL 34684.